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Education |
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| 1989-1994 |
University of Bonn, Germany
Diploma in Agricultural Science |
| 2000 |
Doctorate Degree (Ph. D.)
in Agricultural Economics
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Professional Background |
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1995-2000 |
Department of Market Research,
University of Bonn, Germany
Ph.D.-Program |
| 2000-2001 |
Consultant with Management-beratung für Strategie und Umsetzung GmbH (MSU), Bad Homburg, Germany, Consultancy for Marketing and Strategy |
| since 2002 |
Andreas Krämer Management-beratung AG, since 2004 exeo Strategic Consulting AG |
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Industries |
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Travel&Transport, Travel&Transport Services |
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Financial Services
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Food and Agricultural Markets |
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Competencies
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Customer Relationship Management |
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Development of Strategies
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Conception and Implementation of CRM-Instruments like: |
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- Loyalty Programs |
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- Complaint Management |
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- Direct Marketing |
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- Customer Contact Management |
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- Data mining |
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E-Procurement/E-Process Management
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Post-Merger Integration (PMI) /
Change Management
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Future Markets |
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Cost-Benefit-Analysis
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Market Research: Quantitative, Qualitative Research |
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Key projects |
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Development and Implementation of CRM-Strategy at Top Travel&Transport Company
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Implementation of CRM-Instruments for Blue-Chip Financial Services and leading European railway : Loyalty Program, Direct Marketing, Multichanneling, Data mining, IT-Infrastructure |
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Competitive Analysis and Cost-Benefit Analysis of Loyalty Programs |
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Change of Corporate Design through e-Procurement/e-Processing |
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Benchmark-Analysis of Online Performance and Concept for e-Branding
(Financial Services) |
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Post-Merger-Integration Management (Financial Services)
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International Market Studies for Food and Agriculture |
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