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Education |
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| 1991-1997 |
University of Karlsruhe,
Diplom-Wirtschaftsingenieur (diploma as industrial engineer), |
| 2000-2003 |
University of Cologne, Dr. rer. pol. (doctorate degree) |
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Professional Background |
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| 1997 |
Consultant for implementation of a merchandising management system |
| 1998-2000 |
Consultant with Simon-Kucher and Partners, Bonn |
| 2000-2003 |
Pricing and Yield Management, Deutsche Bahn AG
(German Railway) |
| since 2003 |
Andreas Krämer Management-beratung AG, since 2004 exeo Strategic Consulting AG |
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Industries |
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Transport, Travel and Tourism |
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Technical consumer goods
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Services |
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Media and Publishing |
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Competencies |
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Market and Competitive Analyses |
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Strategy Development |
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Price differentiation / discrimination
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Target Pricing / Value Pricing |
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International Pricing (EURO-Pricing)
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Optimisation of Product Features and Pricing
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Marketing for Service Suppliers |
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Qualitative and quantitative Research and multivariate Methods (incl. Conjoint Measurement)
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Key projects |
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Development and evaluation of a new pricing system (leading European railway) |
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Evaluation and Optimisation of multi-person-prices based on a market-simulation-model
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International Market Study for Food and Agro Suppliers
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Positioning and Optimisation of customer services for medical products
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European pricing strategy for a leading producer of radiator products and heating systems |
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Competitive strategy for a leading German Television- and Movie-Producer
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CRM-Strategy and customer value analyses for a German newspaper
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Market potential and market entry studies for different industries – incl. Conjoint Measurement and market-simulation-modelling
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Pricing Workshops for different industries
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