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Education |
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| 1987-1991 |
University of
Bonn
Dipl. Ing. Agr.;
Dr. agr. (1995)
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| 1990 |
Research at MSU
(Michigan)
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| 1991 |
ENSAT, Toulouse,
ERASMUS-Programme |
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Professional Background |
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| 1992-1996 |
Department for Market Research University of Bonn,
PhD-Programme |
| 1996-1998 |
Consultant with Simon-Kucher
and Partners, Bonn |
| 1999-2000 |
Consultant with Roland Berger & Partner GmbH, Frankfurt |
| since 2000 |
Andreas Krämer Management-
beratung AG, since 2004
exeo Strategic Consulting AG
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Industries |
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Food and Agro Industry |
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Construction and machinery |
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Railway
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Telecommunication |
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Media and Publishing |
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Competencies |
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Strategy Development |
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Market and Competition Analyses
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| · |
Market Due
Diligence |
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Marketing for Service Suppliers |
| · |
Customer Relationship
Management |
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Target Pricing / Value
Pricing |
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Qualitative and quantitative Research and multivariate Methods (incl. Conjoint Measurement) |
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Optimisation of Product Features and Pricing
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International Pricing (EURO-Pricing)
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Measuring Consumer Preferences |
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Key projects |
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International Market Study for Food and Agro Suppliers
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Developing a market entry strategy for a new internet purchase platform |
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Development of a new price system (leading European railway)
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Value-Pricing and Positioning Strategies (Fine Chemicals, Utilities, Food Industry)
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Product Development in the beverages industry |
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Design and Optimisation of a differentiated class concept of a major charter airline (incl. market simulation modelling)
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Customer Acquisition Strategy for a leading European publishing house |
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CRM-Strategy and Loyalty Programme (concept, evaluation and implementation) |
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CRM-Strategy and customer value analyses for a German newspaper |
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Market potential and market entry strategy for a new pesticide application system
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